When AI Founders Go Too Far For Attention

You might've seen some strange things in the news lately, but this one takes the cake. The CEO of a San Francisco AI start-up — a company focused on new computer programs that can learn and solve problems — has had to apologise after asking job applicants to get a permanent tattoo of his company logo on their bodies just to get an interview. Yes, you read that right: a tattoo for a job chat.

Apparently, the CEO, Jordan Zietz of LemonLime, wanted to find 'hardcore' employees. He's since said he's 'really, really sorry' and that it was a 'terrible idea'. This bizarre request quickly went viral online, and not in a good way for the company. It's a stark reminder that even in the fast-paced world of new technology, some old-fashioned common sense goes a long way.

While this story is more about a boss behaving badly than the tech itself, it highlights some of the unique pressures and often extreme behaviour we see emerging from some corners of the tech industry, including AI. These are companies often chasing big investment dollars and trying to stand out in a very crowded market. Sometimes, this drive for attention can lead to some truly head-scratching moments.

For everyday Australians, whether you're a small business owner, an employee, or just someone curious about AI, it’s a good moment to remember that the people behind these technologies are just that – people. And sometimes, they get it spectacularly wrong. It doesn't reflect on the potential of AI itself, but rather on the judgement of a few individuals.