Why AI Is Changing How We Think About Our Money

You've probably heard a lot about AI lately, and perhaps even started using some of the tools yourself, like ChatGPT. But have you thought about how it's affecting your superannuation or your savings? A top strategist from J.P. Morgan Asset Management, Gabriela Santos, has pointed out something quite interesting for anyone keeping an eye on their finances: it's becoming very difficult to invest in anything that *isn't* touched by AI in some way.

What does this mean? Well, when financial experts talk about 'diversification', they usually mean spreading your investments across different types of companies or industries so that if one area struggles, your whole portfolio doesn't suffer. For example, you might invest in technology, healthcare, and mining. But Santos is saying that AI is now so deeply woven into almost every part of our economy – from how products are made to how services are delivered – that even if you think you're investing in a traditional industry, there's a good chance AI is playing a significant role.

This isn't necessarily a bad thing. It shows just how transformative AI is proving to be across the board. However, it does change the game for investors, especially those looking for truly 'separate' bets. If AI is booming, that's great for most of your investments. But if the AI sector hits a rough patch, it could have a broader impact on your portfolio than you might expect, even on businesses you didn't think were 'AI companies'.

For everyday Australians, particularly those approaching retirement or running a small business, this highlights the importance of understanding these bigger shifts. It means the success of your super fund or your business's future prospects might be more tied to the growth and stability of AI technology than ever before. It's a reminder that AI isn't just about clever new apps; it's a fundamental shift in how the global economy works.