New Tool Shows What AI Recommends for Your Business

AI is changing how we shop, and for businesses, it's a big shift. When someone asks an AI like ChatGPT, "What's a good pair of walking shoes?", that AI might recommend a specific brand or product. Up until now, businesses haven't had a clear way to see exactly what products AI is pushing, at what price, or even where it sends the customer to buy it.

That's where a new tool, called AI Shopping Analytics by Peec AI, comes in. It's designed to give store owners and online sellers a peek behind the curtain. Think of it like getting a report card for how AI is talking about your products. It shows you if your items are being recommended, and if so, how much they're being sold for and which online stores are getting the customer's click.

This information can be really valuable. If an AI is constantly recommending a competitor's product over yours, or sending customers to a different retailer, you'd want to know, wouldn't you? It could help you adjust your marketing, pricing, or even your product descriptions. For example, if the AI often suggests a certain feature of your product that you hadn't highlighted, you could start emphasising that.

It's still early days for this kind of AI shopping analysis, but it points to a future where businesses need to think about how they appear, not just on regular search engines, but also within these conversational AI tools. Just like you might optimise your website for Google, you might soon need to think about how your products are 'seen' by AI assistants. It's about staying ahead in an ever-changing digital marketplace.