New AI Helps Businesses Get More From Their TV Ads

You've probably seen a lot more advertising on streaming services lately, whether it's while watching your favourite show on Netflix or catching up on the news on a free-to-air app. As more of us cut the cord and move away from traditional broadcast TV, advertisers are following.

But advertising on these 'Connected TV' (or 'CTV') platforms can be a bit of a Wild West. It's not always clear if your ads are reaching the right people, or if they're actually making a difference to your sales. This is where AI is starting to step in.

Olyzon, a European company, has just raised $10 million to expand its special AI tools. These tools help businesses figure out the best places to show their ads on streaming services and make sure they're getting good value for their money. Think of it like having a super smart assistant that analyses heaps of data to pick out the best sports, shows, or programs where your ads will resonate most with potential customers.

For Australian small businesses, this could mean smarter advertising without needing a massive budget or a team of marketing experts. If you use streaming services to reach customers, AI like this could help you target your campaigns more effectively, measure what's working, and avoid wasting money on ads that no one sees or cares about. It's all about making your advertising dollars work harder, which is always good news.

While this particular company is starting in the US, it's a good sign of how AI is being used to make advertising clearer and more effective for everyone, not just the big global brands. Keep an eye out for these kinds of tools becoming more common and accessible here in Australia.