How Aussie Brands Can Shine in New AI Searches

You know how customers find your business through Google searches? Well, things are getting a bit trickier, but also offer new opportunities.

Traditionally, a good website and some clever SEO (Search Engine Optimisation) kept your brand visible. Now, with the rise of AI search engines like ChatGPT, Gemini, and Google's new AI Overviews, people are getting answers directly from AI, rather than just a list of links.

This means that if these AI tools aren't mentioning your business, or worse, they're mentioning your competitors more, you could be missing out. Imagine an AI chatbot recommending a different local café to a customer, instead of yours. This is where tools like Prescy come in. They keep an eye on what these AI systems are saying about your brand and your rivals, helping you understand where you stand.

For Aussie small businesses, this is a new frontier in marketing. It's not just about traditional Google searches anymore. Understanding how AI summarises information and recommends businesses will be crucial for staying competitive. Keeping an eye on your 'AI mentions' could be as important as tracking your website traffic.