How Big Businesses Adapt When AI Changes The Game

Even global giants like Adobe are having to rethink how they do business because of new AI tools like ChatGPT. The way customers research and buy products has changed dramatically, and businesses need to keep up.

Traditionally, customers might have looked at a company's website, spoken to a sales representative, or read brochures to learn about a product. But now, many are turning to AI chatbots to get quick answers and compare options. This means businesses can't just rely on their old ways of getting information to customers.

Adobe, for example, found that their potential customers were using AI to learn about their products even before they engaged with Adobe directly. This forced them to adapt their own marketing and sales strategies to meet customers where they are now – often, that's with an AI assistant. They couldn't just buy a ready-made solution, because this shift was so new.

For Aussie small businesses, this is a sign of things to come, if not already happening. It's a reminder that keeping an eye on how customers find information and make decisions is crucial. Are your customers asking AI about your products or services? Thinking about how AI might influence your customers' journey could give you a real edge.