When AI Promises Seem Too Good To Be True

You've probably seen a lot of buzz about artificial intelligence lately. Every second day, it feels like there's a new AI tool promising to revolutionise your life or business. But how do you know what's real and what's just clever marketing?

This week, a couple of comedians in New York created some fake ads for imaginary AI companies. They put these ads up in subway stations, mimicking the slick, often baffling, language of real tech startups. Things like an 'AI that solves relationship problems' or 'optimises decision-making for cats'. The whole point was to highlight how much jargon and unrealistic hype surrounds AI, making it hard for everyday people to tell the difference.

The interesting thing is, many people didn't immediately realise they were fake. This shows just how easily we can be swayed by fancy words and impressive-sounding — but ultimately hollow — promises. For small business owners, parents, or anyone looking to understand AI, it's a good reminder to be a bit sceptical. If an AI claims to do something that sounds impossible, or it's wrapped in really complicated language, it's worth taking a closer look.

It's not about being anti-AI, but about being smart consumers of information. Just like you'd question an investment opportunity that sounds too good to be true, the same goes for AI tools. Look for clear explanations, examples of practical uses, and avoid anything that promises a 'one-click' solution to complex problems. These comedians have, in their own way, offered a valuable service by cutting through some of the noise.