Google AI

Google Asks: Can AI Actually Think and Feel?

WNWNIAI Newsroom 1 min read(updated 3 July 2026)
Reviewed by the WNIAI Newsroom · Independent Australian AI coverage
Google Asks: Can AI Actually Think and Feel? — illustrative image

Google, the tech giant behind many of the AI tools we hear about, is now actively researching a fascinating and somewhat unsettling question: can artificial intelligence actually become 'conscious' or 'sentient'? This isn't just a science fiction idea anymore; it's a serious area of study for Google DeepMind, their advanced AI division.

It harks back to a few years ago when a Google engineer claimed one of their AI systems, LaMDA, was sentient – meaning it could feel and express emotions like a human. At the time, Google dismissed this, and the engineer was let go. But now, they're taking a different approach, hiring experts like philosophers and psychologists to delve into what true AI consciousness might look like, or if it's even possible.

Why does this matter to us? If AI could genuinely think and feel, it would change everything about how we design, use, and even regulate these systems. Imagine an AI chatbot that truly understands your feelings, or an automated system that has its own 'rights'. This research could lead to new rules and laws about how AI is developed and integrated into our lives and workplaces.

For Australian businesses and families, understanding this shift is important. It's not just about what AI can *do*, but what it might *become*. These discussions could shape future AI tools, impacting everything from customer service and education to healthcare and even how we interact with technology daily. It signals a more thoughtful and perhaps cautious approach to AI's long-term development.

Why it matters

This research could fundamentally change how we view and interact with AI, influencing future regulations and the kind of AI tools available to Australian businesses and families. It raises important ethical questions about technology's role in our lives.

#google ai#ai ethics#ai regulation#future of ai#ai consciousness
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