Meta says its AI is making you spend more time on Instagram

The Next Web reports that meta says people are spending more time on Instagram, and it credits its artificial intelligence for the increase. Global time spent on the app grew by double digits year on year in the second quarter, the company told investors,…

For Australian readers, the useful question is what this changes in everyday work: costs, productivity, privacy, hiring, or the tools businesses rely on. We are watching this story because practical AI adoption is moving quickly, and the impact often reaches workplaces before policy or training catches up.