New York Law Helps Spot AI Deepfakes in Advertising

Our mates in New York have just brought in a new rule that’s quite a sensible move. Ads shown in the Big Apple that use AI-generated people – sometimes called 'deepfakes' – must now clearly say so. Think of it like a warning label, letting you know when the person on your screen isn't a real actor, but rather something created by artificial intelligence.

This isn't just about actors losing work, though that's a part of the conversation. It’s more about transparency. When you’re watching an ad, you should have a good idea if what you’re seeing is real or not. As AI gets incredibly good at creating realistic images and videos, it's becoming harder to tell the difference. This law is a way to maintain trust between advertisers and the public.

Now, New York is a long way from our sunny shores, but what happens there often sets a precedent. Other places, including possibly Australia, might look at how this law works and consider similar measures. For small business owners, this highlights a growing trend: if you’re thinking of using AI to create promotional material, you might soon need to disclose it. It’s all about being upfront with your customers, a principle good businesses live by.

Ultimately, this move reflects a growing awareness that AI, while incredibly powerful, needs some boundaries. We want to enjoy the benefits of this new technology without falling prey to deception. This New York law is a practical step towards making sure AI in advertising is used responsibly and ethically, helping everyone navigate this evolving digital world with a bit more clarity.